Since its foundation back in 1964, El-Zenouki Group has grown to be a leading manufacturing corporation specialized in the cookware products along with electric household appliances. Throughout decades, what started as a modest aluminum cookware factory has grown to be multi-unit large manufacturing facilities with a vertically integrated business module.

Our
Story

Since its foundation back in 1964, El-Zenouki Group has grown to be a leading manufacturing corporation specialized in cookware products along with electric household appliances. Throughout decades, what started as a modest aluminum cookware factory has grown to be multi-unit large manufacturing facilities with a vertically integrated business module, handling both the production and distribution of the products. We produce a rich variety of cookware products ranging from aluminum, ceramic, granite, non-stick Teflon-coated and stainless steel cookware, operating under a portfolio of well-established and reputed commercial brands in the Egyptian and Middle East markets. Being a pioneer in this industry in the MENA region, we have dedicated ourselves to offering smart, durable, safe-to-use and trendy cookware solutions, through attending to details and applying the highest quality standards. On the other hand, we have always treasured and appreciated our biggest asset, our community, placing its overall health and well-being on the top of our key social responsibilities.

Our
Mission

Being a pioneer in this industry in the MENA region, we have dedicated ourselves to offering smart, durable, safe-to-use, healthy and modern cookware solutions, through attending to details and applying the highest quality standards in raw materials and production processes. On the other hand, we have always availed the suitable working environment for our people to be creative and inventive the matter that made us able to commit to providing the most fun and fulfilling cooking experience to all customers.

Our
Vision

We aspire to be recognized globally as a leading producer of smart and innovative cookware solutions as well as making cooking easier, safer and indulging for everyone, through listening to what our customers need

Our
COMMITMENT

Our challenge is strive to efficiently adapt to what all customers need, whether they are expert chefs or inexperienced young housewives, through offering user-friendly, top-performing products that shall add value to the overall family health, happiness and well-being .

Our
Values

A deeply thought-of philosophy has been passed over to all El Zenouki management and co-workers by the founders that we should always respect and protect our corporate values: Reliability : Because everything we do has an impact on someone’s life, we responsibly hold ourselves to the highest consistent quality standards, paying attention to all details, so that people can rely on us. Happiness, experience, feedback, and each other that evolving our thoughts and ideas is the key source of happiness we imprint in the hearts of all surrounding people.
Teamwork & Mutual Respect: We work in harmony thru which everyone contributes while respecting each other and our business partners, being open to different ideas and perspectives.
Transparency: What we deliver what we promise..and what we say what we do thru every stage in our product lifecycle of its products, from production to handling.
Flexibility : Everything can be tailored and designed to serve the bigger purposes

zenouki El Zenouki Aluminum Cooking Authenticity EL ZENOUKI aluminum products represent the origin and authenticity of cookware providing the full cookware range, no matter what you are cooking or preparing to cook in 4 collections. Discover collection Shop Now trueval Trueval The Practical Cooking Experience Trueval is one of the leading brands in the Teflon-coated cookware offering the widest variety of reliable, practical and suitable-for-all tastes products. Discover collection Shop Now zinox ZINOX Quality of Generations To Come As we believe that innovation, development and expansion are some key aspects for success, El-Zenouki group launched its latest brand Zinox for stainless steel cookware, which was introduced to the market by the start of 2013, and grew to be the leading brand offering the top quality and most reliable stainless cookware products. Discover collection Shop Now master Master Cook Healthy In Style Master is specialized in producing die casting aluminum cookware using the latest technology in this field as well as using the highest quality of ceramic and granite coatings. Discover collection Shop Now topchef Top chef The Passion of Cooking Driven by innovation and high expertise, TopChef came to you with new ideas and technology to set itself apart and strive for excellence.
We developed this line as a new design with larger holding capacity and optimal space usage.
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